Monday, May 25, 2009

Last couple of days have been full of short-termed jobs at the office. I have been switching from one thing to another. Some Flash-based discussions with the interns, some quick layouts for the Safe-water project team and so on. For the last mentioned project, I got the opportunity to draw some scenarios as a visual aid for our team in the field. Whenever they face a situation where it is difficult to ask the right questions (primarily because of the language barrier between the Hindi and the Telugu speakers), pictures speak for us. Here is one of the scenarios I made:

The scenario is that the local source is spewing dirty water. The local doctor says that we/you should switch to drinking mineral water. The woman is a little angry on hearing this as mineral water is too expensive. The idea is to just state a situation and then let the respondents express their opinions.
I faced a challenge of making these drawings look 'native' to t
he target audience i.e. rural Andhra. I had some reference photographs from our team's previous visit to the place. I noted their dressing style, the water vessels they use, the kind of water sources they have etc etc. Feedback said that the drawings worked perfectly for them :)
I also had to draw some general products for another one of these exercises. Here they go:







































I really enjoyed making these simple line drawings. One of the joys is that they have a direct yet tough goal to achieve and that they have worked fine till now. I would love to keep drawing; though a change of subject is welcome.